Care can be said, written, and felt, but it becomes most powerful when it is spoken with intention and shown through action. This belief anchors “Say It With Ingat,” a purposeful collaboration between Biogesic and Looking for Juan that brings together health, art, and advocacy to remind Filipinos that care, when expressed intentionally, can uplift both individuals and communities.
“‘Ingat’ has always been at the heart of Biogesic. It reflects our long-standing commitment to unconditional care. Care that is dependable, reassuring, and accessible to every Filipino,” shares Biogesic. “As a brand built on care, we hope to inspire Filipinos to extend that same spirit of unconditional care to one another.”
For decades, Biogesic has delivered safe and effective relief for headaches and fever, staying true to its promise of comfort and protection, especially for the most vulnerable. With Say It With Ingat, the brand extends this promise beyond medicine to everyday interactions, language, and shared responsibility.
Encouraging Mindfulness in Words and Actions
At a time when online hate speech and casual indifference have become increasingly common, the campaign seeks to reframe how Filipinos use their voices.
“The Say It With Ingat campaign encourages Filipinos to be more mindful, reminding us that words carry weight. They can either hurt or heal,” Biogesic explains. “The same mouths and fingers used to spread hate can also be used to express compassion.”
By highlighting the emotional and mental impact of language, the campaign calls for a shift toward kindness, urging Filipinos to use their words and actions with care.
Marking Six Decades With Purpose
The collaboration also marks a significant milestone for Biogesic. As the brand approached its 60th anniversary, it aimed to commemorate the occasion with meaning and purpose.
“Instead of a traditional anniversary campaign, we sought a meaningful collaboration that allowed us to give back to the communities we serve,” the brand shares.
This search led Biogesic to Looking for Juan, a for-purpose brand that blends art, storytelling, and advocacy to support children’s literacy and Filipino artists.
The Ingat Box: Art That Carries Care Forward
At the heart of the campaign is the Ingat Box, a thoughtfully curated set of Biogesic merchandise developed by Looking for Juan in collaboration with Filipino artists Fran Alvarez, Liza Flores, and Abi Goy. Through its continued work of promoting artists worth discovering, Looking for Juan invited these creatives to reimagine “ingat” through art, turning a familiar word into a daily reminder of empathy and shared responsibility.
“We were inspired by Looking for Juan’s collaborations with emerging Filipino artists,” Biogesic says. “We challenged them to translate our Say It With Ingat advocacy into art, reimagining ‘ingat’ in a timely and relevant space.”
Designed as functional, everyday items, the Ingat Box contains a notepad, sticker sheet, keychain, pouch, and a box of Biogesic 500mg caplets. It serves as a gentle nudge to “share the alaga” with loved ones or even strangers encountered in passing.
“Small gestures of care can create meaningful, lasting impact,” the brand adds.
Care that Goes Beyond the Box
What makes the collaboration especially meaningful is its shared advocacy. For every purchase of the Ingat Box, a portion goes toward a book-giving initiative for Filipino children in selected communities. This aligns seamlessly with Looking for Juan’s long-standing mission to support art and literacy.
“Both Biogesic and Looking for Juan share a commitment to caring for vulnerable communities,” Biogesic reflects. “Care can take many forms, and everyone has the capacity to uplift others.”
Through this partnership, each purchase directly contributes to the donation of books to children, turning an act of care into a tangible investment in education and hope.
“By promoting Looking for Juan through this partnership, we hope more Biogesic users become part of an advocacy-driven movement here in the Philippines,” the brand adds.
Art as a Bridge for Care
For Looking for Juan, the collaboration reinforces the power of creativity as a tool for social good.
“At Looking for Juan, we’ve always believed that care is most powerful when it’s intentional and shared. Through this collaboration, art becomes a bridge, connecting everyday acts of 'ingat' to meaningful support for literacy and communities," Looking for Juan’s head, Larissa Chavez, shares.
Saying It With Ingat
More than a campaign, Say It With Ingat is an invitation to pause, choose words wisely, and act with empathy.
“If there’s one message we hope people take away, it’s the importance of being intentional in caring for others,” Biogesic says. “Even the simplest words or gestures of ‘ingat’ can create a profound and positive impact on someone’s life.”
Through art, advocacy, and action, Biogesic and Looking for Juan remind us that ingat isn’t just something we say, it’s something we live.
The Ingat Box is available online at Unilab's Lazada, Shopee, and TikTok stores.